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Day Ten - Twenty-Nine: The Lost Art Of Negotiation
Undercover Billionaire Behind the Scenes with Grant Cardone
Always finish what you start. If this is a core principle that you refuse to bend on, then no matter how the situation changes, you will fight through to the end. Fighting, regardless if you succeed or fail, will strengthen your skills & decision-making. Instead of running away from a persistence problem, you will face it head-on and win. After finishing what you start, you will better understand what goals and obligations you take on and which you should immediately say no to.
What happens if you get derailed and lose your confidence? Usually, these emotions push you to ghost partnerships & lose momentum. The American dream is alive and well to the degree to which you can connect with other people that have the money and resources you need. Grant Cardone has a strategy for reigniting cold and dead partnerships. Start by getting a face-to-face meeting, no matter how awkward. Once you can get even a few minutes with your contact, you must be honest, vulnerable, and rely on the facts.
Everything is negotiable, but you must learn to master the skill. Practice by taking an active role in negotiating everyday things. Why assume the rent on your new place is non-negotiable? While the dollar amount is the focal point, what could you include in your rent? Negotiating is not about trying to take advantage of someone, but you can leverage your landlord's assets for a mutually beneficial gain. Here is an incredible opportunity to think outside the box. Millions of deals are available to everyone, and most people are so lazy that they buy one instead of hustling one.
You can't negotiate anything if you can't get in the door. Every negotiation starts with a pitch. There is a lot to learn about creating a compelling pitch, but Grant Cardone used a strategy he calls the ABX pitch. Never depend on one option to present to a buyer. You want to present the buyer with three well-researched viable options. The first, A, is a big juicy option that may pay out big. The second, B, is a robust and steady investment with a low barrier to entry. Finally, provide a third option, X, as a good choice, but it is easy to say no. If you offer people an option they do not want, they can have conviction about what they want. Remember, all options must be possible because it is still up to the buyer to decide. Of course, in any decision they make, you are controlling the negotiations at this point.
Don't be afraid to fail in the negotiations because it's not over until it's over. While you need to be prepared and do your research, you may have to make some things up. You should never scam people, commit fraud, or let people down. You are trying to get your buyer to allow you to deliver a solution. If you take that opportunity seriously and over-deliver on every promise you make, then you have created another mutually beneficial partnership.
Negotiating, and selling in general, has become taboo, and yet it is the only way to get what you want and gain the ability to serve people truly. You can help anyone until you can convince them to let you try. If you are trying to move up within a business or run your own, you must master the art of negotiation. Who better to learn from than the undisputed champion in the game, Grant Cardone? If you learn from him, you can build your effective selling style.
Works Cited
Cardone, Grant "Day Ten - Twenty-Nine: The Lost Art Of Negotiation" Undercover Billionaire Behind the Scenes with Grant Cardone, Grant Cardone Companies 2023. pp. 1:44:45 - 2:47:19