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You can only build a million-dollar business with a team. How can you grow a team when no one knows or trusts you? Undercover Billionaire is a show trying to prove that anyone can become a billionaire in America. One of the show's stars, Grant Cardone, presents an incredibly in-depth behind-the-scenes commentary on what he was thinking, feeling, and doing to endure and accomplish this challenge. Grant Cardone has to build a million-dollar business in 90 days, starting only with $100, a cell phone, and an old truck. Grant reveals his team-building strategies, including how to earn trust and push a group of people to accomplish a huge goal.
Day Forty-Eight- Seventy-Seven: Building a Productive Team
Undercover Billionaire Behind the Scenes with Grant Cardone
As you begin to take action on your business, you will quickly realize you can't do it alone. You don't have to build a team from scratch; you can partner with someone who already has one. It would be best if you gained the trust of your team to unlock your team's full potential. If you want someone to trust you, you have to be honest. In the show, Grant struggles early to get the team in gear because he can't be honest about himself and his motives. Without blowing his cover, his head opened up more to gain enough trust for his team to follow him.
The first mission Grant had for his team was to fix the marketing of the existing businesses. His immediate feedback was the need for more content they had. Grants know you must speak up if you want potential clients to hear you. You must have loud, consistent marketing to reach your potential clients. For the new marketing company to succeed, it must lead by example. Keep the trust of your team by providing honest feedback and praise. Don't allow excuses from yourself or your team; everyone must take responsibility for the business goal.
Failure is a part of the success journey. If you are any level of entrepreneur, you may often think it will be easier than it will be, and you are not willing to wait as long as everyone says you should. Your mindset and principles are critical when times are hard. Refrain from making decisions when you are tired, hungry, or angry. One rule that will help you survive failure is to never depend on one thing for anything. Continue to think of many ideas because most of them will fail. A significant loss or lack of tangible progress will make you want to quit. However, having other things in the pipeline will give you hope and renewed energy. When one deal works will make the 50 that didn't worth it. Success will never come if you quit. Remember, if you, as the leader, are feeling the pressure of failure, your team also feels it.
A well-established process and procedure will help continue to operate effectively under pressure. The most important parts of a business are sales and marketing. Your strategy must attract potential clients, get their information and needs, and sell them on your company every time and within minutes. All employees must know how to engage clients on the phone and in person. They need to be able to identify potential clients and not waste time on those who can't be clients. Creating, perfecting, ad enforcing reliable systems is paramount to continued success. For big-thinking founders, managers are one of the most valuable resources you must rely on. When picking a manager, you need to pick champions. It would help if you had people that understand your big vision, push the team forward through the details, and encourage everyone to show up with their full potential.
Host regular but productive team meetings in a safe environment that allows open communication and transparency. The best method of keeping your team together is a clear and evolving written plan that states the business, its mission, strategy, job descriptions, company culture, and the focus of the business. Everything must be so clear that you can leave your business for months, and it still runs smoothly.
Lastly, someone has to be in charge of a team to be productive. If the split is 50 / 50, then no one is in order, and the team doesn't know who they should take their cues from. When negotiating who will be in charge, it's rarely about the price or unspoken objections. It's about what is best for the company and who the best leader can deliver on its vision. A good leader can forecast the future of the business when making decisions today. They can keep the core business on track and look to external opportunities to build the empire. For example, when a good leader looks for office space, they also look for external income from tenants.
Works Cited
Cardone, Grant "Day Forty-Eight- Seventy-Seven: Building a Productive Team" Undercover Billionaire Behind the Scenes with Grant Cardone, Grant Cardone Companies 2023. pp. 4:20:27 - 6:01:21
