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How would you build a million-dollar business in under 90 days? Undercover Billionaire is a show trying to prove anyone can become a billionaire in America, even if you have nothing to start with. They recruited billionaires to start over without their money, assets, or respected names to accomplish this. One of the show's stars, Grant Cardone, presents an incredibly in-depth behind-the-scenes commentary on what he was thinking, feeling, and doing to endure and accomplish this challenge. Grant Cardone has to build a million-dollar business in 90 days, starting only with $100, a cell phone, and an old truck. What does he do first?
The First Three Days: Set A S.M.A.R.T. Outcome. Take Immediate Action. Create Assets.
Undercover Billionaire Behind the Scenes with Grant Cardone
Before starting this new challenge, Grant Cardone took the time to gather information from someone who has accomplished it before. His information gathering consisted of understanding the rules of the challenge, watching the previous successful episode, and seeking advice directly from Gleen Stearns, the star of the previous episode. It's important to note that Grant found it vitally important to obtain the information; because he mentioned, "I wouldn't have taken this challenge without seeing Glenn do it first"; he didn't allow the new information to comprise his successful principles. Never abandon that which made you who you are when obtaining new information. Before the challenge, Grant knew he could utilize two unfair advantages; intimate knowledge of someone who succeeded and his hard-earned success. Advantages like these help you face a seemingly impossible challenge with confidence and a plan.
Grant used his knowledge of the rules, newly obtained information, and his successful techniques to formulate a specific, measurable, attainable, related, and timely outcome. Grant built his success on multiplying goals by ten, or "10X". Instead of accepting the challenge of building a million-dollar business, he set a ten-million-dollar goal. Grant also identified that even a 90-day clock was too much time. He moved his goal to 60 days to ensure he used time effectively. Grant also set standards for himself. He has accepted the responsibility of this challenge, but he refuses to abandon his family or company.
As planned, Grant took action on his goals immediately. Instead of relying on the $100 given, he set out to make contacts and assets. By searching businesses and real estate for sale, Grant knew he would find business people with the contacts and assets he needed, including a gym, bank, and an RV dealer. Real players in the game have everything you need if you are willing to be humble and give them something of value that they want. Grant had to build rapport, not ask for a handout but an opportunity. Grant proved on the first day of the challenge that getting resources doesn't take money; it takes courage, creativity, and commitment to meet the right people.
When making new contacts, it is essential to remember that credibility is king, there will always be unknown liabilities, and assets are more important than income. People are more willing to trust you if you have a track record of success. However, if you still need to get that track record, you must align yourself with people who do. Of course, no matter how ready you are, there will be unknown liabilities or obstacles to overcome. In the show, Grant got sidetracked by the cameras from the most important contact thus far. You must be persistent, learn from your mistakes and keep going. Finally, If you are finding the right contacts, you should search immediately for assets that will benefit everyone involved. The first goal is not to own these assets but to control them in such a way as to produce resources. Within the first three days of this challenge, Grant was able to leverage two contacts into controlling a $60k RV for a living situation, a $100 tab at a local restaurant, and a jeep.
While collecting contacts, you must also be willing to face rejection. Some people won't trust you at first, and some people will never trust you ever. Some people will believe your station needs to be higher for their time and respect. Meeting these people can shake your confidence and momentum. It would be best if you found a way to let it roll off your back. Every person who says no will lead you to the right person that will say yes. Eventually, you will have enough success that contacts will seek you out.
This show, Undercover Billionaire, will force you to question your excuses. If you have ever said, "It's because they have money, a respected name, and resources," you need to eat your words. Undercover Billionaire is not an entertainment show. Grant Cardone's episode has created a blueprint with a low barrier to entry that you can use right now to gain unbelievable success. You must take action immediately, set your goal, make significant contacts, and focus on leveraging assets.
Works Cited
Cardone, Grant "The First Three Days: Set A Broad Outcome. Take Immediate Action. Create Assets." Undercover Billionaire Behind the Scenes with Grant Cardone, Grant Cardone Companies 2023. pp. 0:00 - 55:11
