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Do you have a guaranteed method to overcome setbacks and failure? Undercover Billionaire is a show trying to prove anyone can become a billionaire in America. One of the show's stars, Grant Cardone, presents an incredibly in-depth behind-the-scenes commentary on what he was thinking, feeling, and doing to endure and accomplish this challenge. Grant Cardone has to build a million-dollar business in 90 days, starting only with $100, a cell phone, and an old truck. In the first three days and without use any of the resources given, Grant Cardone filed his intangible asset column with two major contacts full of opportunity and leveraged those assets for his basic needs. However he did a setback and now he is considering quitting. How much progress with he make at the ten day mark?
Days Four - Ten: Life, Sales, And Marketing Principles
Undercover Billionaire Behind the Scenes with Grant Cardone
Pursue the goals you set, even if you are not on track. Once you set a S.M.A.R.T. goal, please don't change it. If you need to catch up, Increase your action instead of changing your goal. Remember, the outcome is what's important, not the action items. You may achieve that outcome without successfully hitting your target. Prioritize your goals and protect the top-line goals, even at the expense of a lower goal. Share your goals and get friends and family on board with them and the commitments you must make to achieve them.
You have to show up, no matter what, regardless of how you feel or the situation. If you don't quit, you won't fail. You must bring your A-game to every appointment and project.
The only value of money is to use it. You won't get rich saving money. Send your money out to make more money. Don't just spend money; invest in contacts. Turn your suppliers into clients. When you bring someone your business, make the ask. Work your power based on contacts. When you give someone business, expect to get business from them. Look for opportunities. Your suppliers are potential clients.
Take control of yourself, your surroundings, your life, your deals. Most people sit back and wait for orders from someone else in control. However, if you want to create and see opportunities, you must be a person of influence. Take control by working out your body and mind daily to strengthen your skills. Take care of your surrounding by cleaning up your living and work area.
Marketing is about getting attention. Instead of shutting down, focus on what you can provide to other people. Sometimes the only way your potential client will hear you is to yell, scream, and make some noise. Outflow will get you the inflow. It must promote your services consistently, even after you begin to see the rewards. The best-known product will always beat the best product.
Times change; people don't. Tailor your marketing to your ideal client. You need to get their attention with a message specifically designed for them. You must know your client to deploy effective marketing.
Your marketing must prominently include what your ideal clients will get. Your client cares about something other than your business and your goals. They care if you can provide a solution for their problem. That solution needs to be front and center on all marketing material, including display signs,
Opportunity is everywhere; you must ask yourself, Who has my money? If you bring people business, you should expect business in return. People that own million-dollar houses own businesses. People would instead invest money with you than spend money on you. Figure out how to add value, offer your services for free, and solve at least one problem as a gateway into more opportunities.
The way to gain trust is to be truthful. It's obvious but vitally important to exercise in practice. Fake it until you make it but do not lie. Instead, you must sell people on your dreams and work hard to deliver.
In the early stage of business, you need a perfect product or service. You must learn to sell yourself and deliver with energy and excitement. You don't need to be 100% confident to push forward; you need a reasonable success plan. Once you prove yourself to a potential contact, you can leverage it for a mutually beneficial deal. Now that you sold yourself, you must do the work and deliver. Your success or failure is riding on your delivery.
Start your pitch with the objections instead of letting them bring them up later. Buyers need to be confident in their purchase, and you must resolve their concerns. Buyers must also feel like they got a good deal. Also, note that the exchange is not limited to a dollar amount; there may be things of value that you can barter for.
Celebrate the wins, no matter how small. The road to success has too many ups and downs, so take the time to enjoy the wins. These moments may be another asset that helps you through the down times.
While you may only need some of Grant Cardone's principles, you need to set principles for your life and business. Setting principles firmly in place is the secret sauce of successful people. Most of the time, you will not feel like doing the very actions critical to your success, but your standard will pull you to overcome that feeling and do it anyway.
Works Cited
Cardone, Grant "Days Four - Ten: Life, Sales, And Marketing Principles" Undercover Billionaire Behind the Scenes with Grant Cardone, Grant Cardone Companies 2023. pp. 55:11 - 1:44:45
